Welcome to Who Dat ? Custom Pet ID Products! We are an Australian owned business and aim to provide you with the highest quality product possible. We have a rigorous testing process (you can meet our test team in About Us) and offer a 100% satisfaction guarantee.

Our testing team are all adopted from Animal Rescue organisations and we feel this is our chance to pay it forward. So one dollar from every product sold is donated to an Animal Rescue charity right here in Australia.

We invite you to browse our shop and choose a fun product for your puss or pooch. All you need to do is choose your favourite tag or collar design, and tell us what you want on it. It’s as easy as that! If you have a special request, get in touch via the Contact Us form and we’ll get back to you as soon as possible.